"Lose Control" (2005)Missy Elliott with Ciara and Fatman Scoop
Director: Dave Meyers
We start off with Missy's 2005 contribution to the video pantheon. If anything defines a good R&B video, it's dance moves, weird cameos and other sillyness. "Lose Control" is just perfect for a high school pep squad... kinda like Gwen Stefani tracks but with a little less cheerleading and a fat guy... and Tommy Lee.
"Cinnamon Girl" (2004)Prince
Director: Phil Harder
Mix up some September 11th airport paranoia with crayon-y special effects, and you've got Prince's most political track ever. Yes, that is the Whale Rider girl; and no, I don't know what the "5:5" means on Prince's forehead. Undoubtedly the best Prince video in the last 10 years. But, it barely beat out "Black Sweat"...
"Across the Night" (2003)Silverchair
Directors: Sean Gilligan and Sarah-Jane Woulahan
Silverchair quietly made some spectacular vids in the last decade. At least 3 are in the Top 50 for me, and "Across the Night" is their best. In a time where the band was on an indefinite touring hiatus and the future was dim, this managed to keep the band alive through airwaves. I didn't even realize it was in grayscale until a second viewing. It took me about 20 views to realize that was Guy Pearce, too.