Best of the Year 2010: Music video

OK Go

"This Too Shall Pass" (Version 2, Rube Goldberg)

Director: James Frost
These guys have become an annoyance. Awful, unoriginal music. And, this machine is obviously fixed! Last time we'll ever hear from them, save from a commercial spot. Worst thing about their videos is the band members trying to tolerate the music.

Disasteradio

"Visions"

Directors: Simon Ward, Don Brooker and Luke Rowell
This is what videomaking circa 2010 should be about: having fun with nostalgia. Killer moment: Saxophone solo tape-over.

Das Racist

"Who's That? Brooown"

Director: Thomas De Napoli
Just like there was "goof rock" in the 90s, the '10s have "goof rap". Thanks, Ludacris.

Dancing Pigeons

"Ritalin"

Director: Tomas Mankovsky
Fire beats ice!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Summer Camp

"Round the Moon"

Director: Paddy Power
Ah, ultra-young love.

El Guincho

"Bombay" (*NSFW)

Director: Marc Gómez del Moral
So you're like, "breasts are cool". Then, you're like, "oh my god, cutting panties with a cutlass is cooler!" Chock full of imagery that sets the mind ablaze.

Gorillaz

"On Melancholy Hill"

Director: Jamie Hewlett
Features the first time ever, in history, that Lou Reed has piloted a submarine. Groovy and mellow.

Groove Armada

"Paper Romance"

Director: Hope Audikan
Many, many videos try to pull off the "slow-mo a day-in-the-life" concept. This is the best (by far) in recent memory.


Honorable Mentions

Lady Gaga & Beyonce

"Telephone" (Explicit)

Director: Jonas Akerlund
It's funny to think that Beyonce, a self-proclaimed hyper-Christian, is killing a restaurant full of innocents.

Arcade Fire

"The Suburbs" (fan-made?)

Directors: Jonathan Kaplan and arcadefirevideo

And all the houses they build in the 70s fall...