"Do the Evolution" -- a music video retrospective

"Twenty-ten, watch it go to fire!"

Yield is my favorite album of 1998. I remember exactly where I was when "Given to Fly" came on the local college radio station. I remember reading the album review in Rolling Stone. I remember staring at the packaging and the art, looking for all the hidden Yield signs. It was a great time to love Pearl Jam.

Todd MacFarlane was white-hot at this same time, coming off a Korn album cover job and--of course--the Spawn comic character. MacFarlane was given the task to do the first music video from Pearl Jam in almost exactly six years. He had the burden to follow-up the phenomenon called "Jeremy" (that put Pearl Jam on the MTV Map all those years ago). But, Todd did it. It's history. It's superb.

"Victory" -- a music video retrospective

I think what gives Puff Daddy's credibility guise away is his constant need for a new stage name. Endlessly searching for "the cool", he never realizes that the first nickname was what he should have stuck with all along (Sean "Puffy" Combs). What's more, many people don't grasp that most of Diddy's best songs are actually Notorious BIG hits featuring him (and probably also featuring Mase). So, his after-Biggie life has been all about emerging as a separate entity.

Have you seen Bad Boys II? Diddy was trying to sell "Shake Ya Tailfeather" so hard that, as "Executive Music Producer", he played it every possible time he could in the flick. My friends and I based a drinking game on this sobering display of triteness.

OK, to the music video:

With lyrics like "get your math on", "hot for a long time/burning like a candle"; and bragging about going platinum, you know that "Victory" is pop-rap. It's like the Cristal that Puffy is so fond of--bubbly, expensive and not really filling.

It's a basic "Most Dangerous Game"/Running Man take-off. Lots of helicopters, fireballs, rain machines, searchlights, rollerblading cops and supermodels and are employed. It somewhat resembles the directing style of David Fincher. Let's look at a few video stills:

Wait a minute... Year 3002 A.D., and he has a pager? His top speed 320 km PER SECOND??? That's roughly 715 mph... Obviously, the producers were not that worried about the details and the metric system. If they invested more in the little things, and less on Danny DeVito and Dennis Hopper, who knows.

The late Notorious BIG fills in the creative gaps, dominating PD's rhymes posthumously (for the nth time). Even Busta Rhymes makes Puffy sound lazy. When the NWO President (Dennis Hopper) says "delete" (maybe that's how they say it in the year 3002?), I think that just sums up the quality of the video's script.

The lamest part of the video is the apparent suicide of "Contestant #5". The animation of him jumping off the building is just laughable. It reminds me of the Joker's death in Tim Burton's Batman... the same CGI used 10 years later. Why not spend another $30k on some better effects; make it an even 3 million dollar budget?


Video facts
Length: 7:50
Director: Anonymous (Marcus Nispel)
Date: March, 1998
Est. Cost: $2.7 million
http://www.mtvmusic.com/puff_daddy/videos/9718/victory.jhtml

When this video debuted, there was no (living) black artist as high profile as Puff Daddy. With Biggie's death, he catapulted into the mainstream, with the help of MTV. The video for "Victory" is Puff Daddy's parallel of "Estranged" by Guns N' Roses: it marks the pinnacle of overindulgence and the waning of popularity. Maybe Diddy's next album will be analogous to Chinese Democracy. "Estranged" is a classic... is "Victory"?


Links
* http://www.mvdbase.com/video.php?id=22637

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[All images are © their respective owners.]

Green Day -- a music video retrospective (Pt. 2)

The dust is nearly settled from 21st Century Breakdown. Many people have written about it, critics and die-hards alike. I'm going to avoid that quagmire for the most part, and talk about the past. I feel like the pre-American Idiot days are a kind of "Act I" for the trio. They're more concept and metaphors now, and less... angry.

In the 2000s, GD embarked on a handful of side projects. Some of 21st Century Breakdown sounds a tad like The Network (circa 2003). Some of it may be a cousin to Foxboro Hot Tubs. But, in the past the Green Day stuck with simple lyrics and catchy hooks. I'm finishing with three more quality releases from Billie, Mike and Tre.

1998
"Redundant"
Dir: Mark Kohr

This is one of those cyclical, watch-three-times-to-get-everything vids. Somewhat of a weak single from the band, but the artistic merit of the visual side definitely jibes.

2001
"Warning"
Dir: Francis Lawrence

Another great concept that only a group like Green Day could pull off without people scoffing. Really hilarious how many anti-common sense nuggets they fit into this 3-minute clip. From staring directly into the sun, to eating raw chicken to taking candy from a earring-wearing creepy stranger... you would think they would have reached the bottom of the barrel, but the fooleries keep coming.

2005
"Jesus of Suburbia"
Dir: Samuel Bayer

"Jesus" is a great track, and an integral piece to the Idiot rock opera. Clocking in at over 9 minutes, it is for sure this punk act's longest video. And, the actors in this video just seem so genuine. The band is barely in this one, which is somewhat of a departure. It's as if the St. Jimmy saga actually happened to these kids. Enjoy the three-act-long song!

Links:
* http://www.mvdbase.com/artist.php?last=Green%20Day